Post by account_disabled on Feb 17, 2024 5:08:28 GMT
Accessibility on YouTube, the biggest element to consider is subtitles. Closed captions are useful for many different people and entities, including: People who watch videos with their volume off People who are deaf or hard of hearing YouTube and Google crawlers that use subtitles to determine what videos are about Not only will subtitles improve your overall video quality and keep viewers happier, but they’ll also help improve your search rankings. That means they’re a crucial element to hit in your YouTube channel audit.
Make sure those subtitles are accurate, too. 5. Mongolia Email List Track your YouTube analytics No YouTube audit would be complete without looking at your channel’s analytics. We’ve already mentioned looking at customer data, but you can also look at metrics related to how your different videos are performing. Use these metrics to inform the way you optimize your channel. Which video topics perform the best? What about video lengths? Which demographics are drawn to different types of videos?
Answering these questions can help you figure out what you need to do with your video content strategy to more effectively drive leads and conversions for your business. 6. Keep up with your competitors Finally, it’s not just your own channel that you should consider in your audit. Look at other (competing) channels as well to see what they’re doing differently from you. What types of content are they putting out? What seems to be working for them that you could emulate? What isn’t working well for them? If you’re not sure who your competitors are, one of the simplest ways to find out is to search for some of your target keywords on YouTube and see which videos are ranking above yours in search results.
Make sure those subtitles are accurate, too. 5. Mongolia Email List Track your YouTube analytics No YouTube audit would be complete without looking at your channel’s analytics. We’ve already mentioned looking at customer data, but you can also look at metrics related to how your different videos are performing. Use these metrics to inform the way you optimize your channel. Which video topics perform the best? What about video lengths? Which demographics are drawn to different types of videos?
Answering these questions can help you figure out what you need to do with your video content strategy to more effectively drive leads and conversions for your business. 6. Keep up with your competitors Finally, it’s not just your own channel that you should consider in your audit. Look at other (competing) channels as well to see what they’re doing differently from you. What types of content are they putting out? What seems to be working for them that you could emulate? What isn’t working well for them? If you’re not sure who your competitors are, one of the simplest ways to find out is to search for some of your target keywords on YouTube and see which videos are ranking above yours in search results.